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Monday, October 26, 2009

Save Money with Store Brand Formula

I have been a mom for a long time now. My oldest is turning 20 this January. When I was a new mom I had to read everything to find out what would be best for my baby. Remember Dr. Spock? Yes I had his book. I read that breast feeding was the best for my newborn. That is what I wanted for him the best. Well that is what I wanted but not what I could do. I couldn't breast feed my baby so my doctor said it wasn't a problem there were a bunch of formulas out there that would be just as good for him. I was not ready for this and didn't know which formula would be right. The hospital and doctor were more then happy to help out but I have a feeling they offered formulas that companies gave them to help their sales. Once I was home and did my reading I found out many of the formulas were the same no matter what the price was. So I could buy the less expensive store brand formulas and really have the same product as the expensive ones.

It looks like things have really not changed in 20 years. I was reading that store brand formula, which are labeled with the names of retail-store brands, are as nutritionally equivalent to name-brand formulas. Sold at more than 35,000 retailers, grocery stores, and drugstores such as Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us, store brands typically save parents up to 50 percent on formula.

Available exclusively at Walmart, special cans of the store brand Parent’s Choice Infant Formula are currently on sale. For a limited time, Parent’s Choice Infant Formula is available as a special buy: parents can buy two cans for just $10!

I think this is less then what I was paying 20 years ago. This is rare that something went down and not up.

· Parent’s Choice Milk Infant Formula is on sale in a 15.5 oz (440 gram) can for $5.00 each.

· Parent’s Choice Gentle Infant Formula for babies with fussiness or gas is on sale in a special 12.9 oz (366 gram) can for $5.00 each.

For more information on Parent’s Choice Infant Formula, visit

All infant formulas marketed in the United States are subject to the same exacting standards of the FDA, pursuant to the Infant Formula Act of 1980 and the subsequent LSRO report commissioned by FDA in 1998. This legislation vested FDA with the authority to ensure that all infant formulas sold in the United States meet minimum and maximum nutrient specifications.

This information is now more important than ever for many mothers because of changes in the Women, Infants and Children program. As of October 1, 2009, a new WIC initiative aimed at increasing breastfeeding rates among families reallocates funding for all currently provided foods, including infant formula, baby foods, juices, and fresh fruits and vegetables. This program could mean a reduction of up to 20 percent in infant-formula subsidies; parents who previously had most of their formula paid for by WIC may now have to purchase formula on their own.

Good luck to all you new mom's out there. It's a very hard job making sure everything you do is best for your baby.


Michelle said...

We used to by Parent’s Choice Infant Formula. It saved us tons of money. I love the brand.

Anonymous said...

Check out Parent's Choice and Enfamil on YouTube at Parents compare the ingredients and realize store brands are nutritionally equivalent to Enfamil and Similac. And they can save you $500-$600 a year!

azdave said...

I have a sister who is a pediatrician in New Mexico and when we had our first child five years ago one of the first things she told us was, if you are gonna use formula DON'T spend the big bucks on national brands. We are now on our third child and Parent's Choice has been a godsend. I trusted her then but she really turned out to be right on this one now! Thanks Amanda!